Privacy Policy
Effective Date: Sept 11, 2025
Hello and welcome to Umeffy's Privacy Policy.
Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our app. By using Umeffy, you agree to the terms outlined in this policy.
Information We Collect
We may collect the following types of information:
- Personal Information: Full name, email address, phone number, gender, age, location, photos and bio (for profile).
- Usage Data: Answering actions, chats, profile visits, likes, compliments.
- Media and Permissions: Photos from your gallery (for profile/upload), location (city, state, country).
- Third-Party Logins: Google (for account creation).
How We Use Your Information
We use your information to:
- Create and manage your profile
- Show you relevant profiles
- Enable chat and communication features
- Improve app functionality and user experience
- Send you notifications (if enabled)
Where Your Data is Stored
All your data is securely stored on Amazon Web Services (AWS), including:
- AWS RDS: for storing structured data
- AWS S3: for storing images and media
- AWS EC2: for running secure backend services
Data Sharing
- We do not sell your personal data.
- With trusted third-party vendors (e.g., Firebase).
- With legal authorities when required by law.
Location Access
We collect your location:
- To provide you profile cards of the city where you live
- To provide you users of the same city where you live in the blind date chat interface
Media Permissions
- We access your Gallery to let you choose pictures to upload.
Permissions are only used when you actively use that feature.
Notification Permission
- We use Firebase Cloud Messaging to send you Push Notifications and keep you updated about Swipe, Like, Compliment, Profile View, and Message.
- Your device generates a unique token which is sent back to the server. This token ensures Push Notifications are sent to the correct and intended user.
Data Security
We use:
- SSL (HTTPS) for secure data transmission
- Encrypted AWS cloud storage
- Limited access to sensitive data by authorized personnel only
- JSON Web Tokens (JWT) for Authentication, Authorization and Validation
Despite best efforts, no system is 100% secure, so we encourage caution while sharing personal info.
Your Rights
You have the right to:
- View and update your profile details
- Withdraw permissions (like location or notification)
- You can contact us to give feedback or report any issue you encounter while using the app in the Feedback section of the Stats interface.
Policy Updates
We may update this Privacy Policy from time to time. Changes will be notified via:
- App pop-up messages
- Email notifications